Coca-Cola Invites Six Strangers To Breakfast In The Dark To ‘Remove Labels’ — The Shock When The Lights Come On Is Priceless


Coca-Cola Middle East invited six strangers to an Iftar, an evening “breakfast,” when Muslims end their daily Ramadan fast at sunset, as part of the company’s “Remove Labels” campaign. The six strangers met in the dark. Their surprise at the appearances of the strangers they had been enjoying a meal with — once the lights came on — was priceless. Coca-Cola’s campaign video is another gem from the company’s marketing team, inspiring others to really reflect. The “Remove Labels” campaign is part of Coca-Cola’s more expansive “Let’s take an extra second” campaign.


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