Purple Cow

purple cow picI’ve recently been introduced to Seth Godin’s book, ‘Purple Cow’.   Essentially, the Purple Cow marketing concept is – If you’re driving down the highway and you see a cow, you probably won’t take the time to remark about it.

The same goes for a herd of cows. Unless there is something extremely strange about the herd —you’ll just drive on by. A herd of ordinary cows just isn’t remarkable.

However, if there was a purple cow standing in the field, you’d definitely notice it and probably take a picture, upload it to Facebook, and then tag your friends so they’ll see it too.  The purple cow concept is about just that – being different.  In fact, the ‘Purple Cow’ concept is about being remarkable!  Being remarkable means that you doing something that is not only out of the mundane, but something which significantly stands out from the rest.

Being remarkable means that you are doing something that goes above and beyond the call of duty.

What an interesting concept that is to teach our children.  Going the extra mile, is a Biblical concept –

“And whoever compels you to go one mile, go with him two.”
Matthew 5:41

Imagine how impactful it would be if our children could learn this concept from an early age and strive to be ‘remarkable’ when it comes to school projects, charity work, public speaking or any other activity.

In order to stand out from the crowd and be remarkable would mean that we have to think ‘outside the box’.  Thinking ‘outside the box’ is a skill we all have to learn.  When we do, it will change our worlds.

So, my challenge to you today is to strive to be REMARKABLE in everything you do.  Challenge your children to be remarkable in every task that they are assigned.

Watch them grow!


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