You can now discover the best of Twitter in a weekly email digest delivered to your inbox. This summary features the most relevant Tweets and stories shared by the people you’re connected to on Twitter.
Stories feature a design similar to the recently updated Discover tab, emphasizing who shared each story beneath summaries to help you decide which ones matter most to you. Click any headline to finish reading the story, add your take by tweeting directly from the email, and see related Tweets from the people you follow.
This new email digest also features the most engaging Tweets seen by the people you follow, even if you don’t follow those who wrote them. You can see who from your network retweeted or favorited these Tweets and click “View details” to retweet, favorite, reply or view the conversation around them.
The new email notification system or email digest will be rolled out over the next few weeks. Like other Twitter email notifications, you can manage your preferences for this new digest in your Notification Settings.
Here is a preview of what the new Twitter Stories email looks like. Many Twitter users will have already received their first email form Twitter.
What are the possible benefits for Twitter and marketers?
For Twitter, this offers a potential place to advertise.
This feature will reach Twitter members that are not particularly active on Twitter.
Marketers will benefit from the extended reach that this feature will provide.
2. Email is powerful
Everyone uses email. Twitter uses will most likely forward the email digest on to people in their networks via email and thus extend the reach. This is good news for Twitter and for marketers.
3. Extended Lifespan and reach
Good content will have extended lifespan and reach more people.